Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from both Instagram and Pinterest in a single dashboard.
In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement.
Among other things, the company’s Instagram analytics lets users
track brand images shared by Instagram users (and reply if they wish)
see overall counts of followers, likes, comments and impressions
see “top photos” based on overall likes
track the success of hashtags used in Instagram campaigns
Here are a couple screenshots provided by Curalate:
Curalate cites the example of one of its clients, the clothing company 7 for All Mankind, which recently used its Instagram analytics to identify the images that are most popular among its fans, and turned those images into the company’s most successful Facebook ad campaign yet.
With both Pinterest and Instagram now among the most popular social networks, brands are likely to use image-based marketing more often going forward — analytics tools like Curalate’s new offering (and others that will be developed by other companies) are sure to be welcomed.
(On a related note, we have an entire session at our SMX West Conference dedicated to image-based marketing: A Photo Is Worth A Thousand Links.)
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