Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply path optimization (SPO) for video ads.
The video ad platform’s previous marketplace was a private one for its own clients. That’s now called Cedato X Direct, and the new open marketplace — featuring premium inventory — is branded as the Cedato X Marketplace.
But the Tel Aviv-based company is pointing to its new, built-in Video Supply Path Optimization (VSPO) as a key differentiator.
Chief Marketing and Business Development Officer Dvir Doron told me the VSPO is designed to make life easier for demand side platforms (DSPs).
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