Taking advantage of Facebook’s ever climbing video engagement rates (Zuckerberg says his site generates three-billion video views daily), many of this year’s Super Bowl brands maximized their game day efforts by uploading their videos directly to Facebook.
“Of the Super Bowl-related videos sponsors posted on their Facebook Pages, 82% were uploaded natively (Facebook video) and 18% were YouTube videos,” reports Evan James, head of North American marketing for social media metrics firm Socialbakers.
Ranking the top Super Bowl themed videos on Facebook by the number of likes, comments and shares received, Socialbakers’ data shows Anheuser-Busch was the big winner, with its ads generating more than two-million combined engagements. The beer company had four different ads make the top ten according to Socialbakers’ reports.
After posting its #UpForWhatever PacMan ad twice – once on January 22 and again on January 28 – Bud Light’s video earned more than 1.8 million total likes, comments and shares.
Its worth noting, of the top ten Super Bowl ads on Facebook, Snickers was the only brand to use a YouTube link versus uploading its video straight to the social media site.
Top 10 Super Bowl Videos on Facebook
1. Budweiser
2. Bud Light (January 22, 2015 post)
3. Budweiser
4. McDonald’s
Post by McDonald's.
5. Snickers
6. Coca-Cola
7. Always
8. Budweiser
9. Coca-Cola
10. Coca-Cola
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