Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week that it has acquired content/influencer tracking platform BuzzSumo.
Terms of the deal were not made public. Brandwatch tracks what people are saying about your brand in social media. BuzzSumo specializes in content marketing intelligence, which includes finding trending topics, the most influential influencers and the most popular questions in online forums. Both companies are headquartered in Brighton, UK.
Brandwatch CEO Giles Palmer told me via email that each brand will keep its own user interface, and they will operate as distinct business units.
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