Brainshark, Highspot join their products into ‘only complete sales enablement solution’

It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry.

Now, they can choose from a wide variety of digital sales tools. This week, two of those tools are coming together into a new integration that they say offers something new.

Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content.

Now, the two companies are announcing an integration that encompasses all those functions. They unveiled a strategic partnership back in October, and today they are showing the first implementation.

[Read the full article on MarTech Today.]