Fahad HJul 5, 20192 min readGoogle announces changes to environment, position targeting settings in DV360In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Fahad HFeb 14, 20192 min readOptimizely lets marketers create ideas and access experiment data through new Slack integrationFrom Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Fahad HNov 9, 20183 min readIs your DevOps team allergic to marketing?Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...
Fahad HOct 3, 20183 min readAdobe makes its venerable PDF more collaborativeIf you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
Fahad HAug 30, 20181 min readPandora rolls out new Dynamic, Sequential and Short-Form Audio adsToday Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...
Fahad HAug 14, 20181 min readBlippar launches indoor visual positioning system to anchor ARIf augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...
Fahad HAug 10, 20181 min readCDPs: Why now?For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...
Fahad HAug 8, 20181 min readMarketing analytics platform CaliberMind launches ABM ConverterOver the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...
Fahad HAug 2, 20181 min readGenesys is offering the first ‘fully integrated’ use of Google Contact Center AIGoogle’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...
Fahad HJul 30, 20181 min readIAB Tech Lab launches primer and resource hub on ad-oriented blockchain techThe Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
Fahad HJul 26, 20181 min readNew report: Consent management platforms are purchased less often than other privacy toolsWith the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
Fahad HJul 20, 20181 min readGartner releases first Magic Quadrant on mobile marketing platformsA key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...
Fahad HJul 13, 20181 min readVivoom turns user-generated content into user-created adsIndividual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...
Fahad HJul 11, 20181 min readForrester announces a new Customer Experience Cloud, plus two acquisitions to power itResearch firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...
Fahad HJun 29, 20181 min readWhy MediaMath ‘unjoined’ the Ad ID ConsortiumAbout a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...
Fahad HJun 13, 20181 min readIAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Fahad HJun 6, 20181 min readOutbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendationsannounced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...
Fahad HMay 24, 20181 min readIAB Tech Lab releases a Data Transparency FrameworkThe Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....
Fahad HMay 17, 20181 min readOutbrain adds IAS integration to contextually shield for brand safetyContent discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...
Fahad HMay 15, 20181 min readFirst Forrester forecast for marketing automation finds it is still ‘early innings’ for adoptionIn the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
