In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...

From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...

Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...

A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...

announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...