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Writer's pictureFahad H

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place.

In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot. But GPS positioning can be off by several meters, and indoor reception makes it an iffy proposition for retailers.

Now, AR/computer vision firm Blippar is out with an indoor version of its urban visual positioning, offering what it says is a more reliable tether for AR than other indoor systems. The company, based in New York City and London, says it is the first to provide “an easy and end-to-end solution” to the problem of anchoring AR.

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