Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an...

Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...

Goodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the...

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central...

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...

Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands...

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...

Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big...

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used...

As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile...

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides....

Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0...

Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more...

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases,...

Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade...

complicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called...

According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B marketers say ABM is...

Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize....