Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference.
“How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”
That question from RSA Security CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme for marketers this year.
The last 12 months, of course, have seen preparation for the EU’s General Data Protection Regulation (GDPR), the Facebook/Cambridge Analytica scandal, moves by Google and Apple to further diminish the role of third-party cookies and the launch of inexpensive fake video tools, among other major developments affecting personal data and trust.
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