Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013.
The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances, going up $0.10.
Amazon will automatically raise affected category bids that are below the new minimums on August 27. If you’ve opted out of automatic bid adjustments, be sure to review the new minimums. Any ads set below the thresholds on the change-over date will not be eligible for impressions.
Click here to view the announcement and complete list of new minimums.
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