Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs.
Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives.
By incorporating SiteCatalyst into AdLens, data sets can be used for ad optimization, custom analysis and reporting in real-time. With simple deployment, SiteCatalyst customers can now achieve media optimization gains and get a complete view of how their digital ads are performing. This native integration allows SiteCatalyst customers to quickly deploy AdLens with minimal effort and no manual integration or cumbersome data feeds.
For more details, you can see this news release or the Adobe blog post.
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