Acxiom adds interest-based ShareThis data to its arsenal

While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with ShareThis.

ShareThis provides those “share this” buttons you see on this and other websites, allowing users to quickly share links to content via social media or other avenues.

Those clicks create anonymized profiles of what interests people. Someone sharing, say, a page’s list of upcoming concert dates for Britney Spears obviously shows an interest in that musician.

But ShareThis might also know, through a cookie or mobile device ID, that this user also likes to share, say, concert dates for Irish music and stories about dogs.

[Read the full article on MarTech Today.]