Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling.
Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US businesses from mobile search, social and display ads will reach 162 billion in 2019, a 110 percent increase from 2014.
Digital marketers are now personalizing not just the online experience, but also the offline experience when consumers call. They are using strategies that help their businesses convert more callers to customers.
Visit Digital Marketing Depot to download “The Digital Marketer’s Guide to Personalizing Caller Experiences” from DialogTech to learn if those strategies could improve your digital ROI.
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