3 next-level Yelp tricks for business owners

I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge I can find.

Yelp is far more complex than it seems on the surface. Following are three great tricks that you can use to take advantage of the nuances of Yelp to improve your Yelp page(s).

[Read the full article on Search Engine Land.]