
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...

Do men and women value online reviews differently?
If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews...

Repair your reputation: Displace mugshots with your family photo album
A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots...

8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Going on the offensive: The use of attack sites in reputation management
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically...

Three ways to use a domain name for business today
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether...

How long does reputation management take?
Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name...

Is Ripoff Report subverting Google take-downs?
Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...

SMX West session: Harnessing the power of online reviews
Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews....

Google thaws (a little) on defamation cases
Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...

Let’s make 2017 the year of honest reviews!
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or...

The importance of local authenticity
Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals....

Paradigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its...

10 domain name secrets to repair your online reputation
If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more...

3 next-level Yelp tricks for business owners
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve...

Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially...

Opinion: Google is biased toward reputation-damaging content
If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering...

Writing a Yelp review that won’t get filtered
I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp...
























