
Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...

Coming to terms with fake reviews
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

Yelp introduces custom (local) audiences for national advertisers
Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new...

Yelp buys Turnstyle to expand targeting and offline attribution capabilities
Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...

Yelp Q4: earnings beat expectations, but guidance disappoints investors
Yelp beat Q4 2016 analyst consensus expectations for both revenues and earnings per share yesterday. The company announced revenues of...

What businesses need to know about the Yelp Elite program
For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

Reserve with Google: Deeper booking integration through search and Maps
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...

3 next-level Yelp tricks for business owners
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve...

Writing a Yelp review that won’t get filtered
I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp...

Congress on the cusp of national review protection law
Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in...

Major internet companies support Yelp in case that threatens online reviews
A case involving Yelp and a “default judgment” against someone (defendant Bird) who wrote a critical Yelp review about a San Francisco...

Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
Yelp announced Q2 2016 earnings this afternoon. The company had better than expected quarterly revenues of $173.4 million. Analysts had...

Yelp announces expanding “Yelp Knowledge” social analytics program
Yelp is expanding the group of third party companies that can directly access its complete reviews data and announcing a new program...

Yelp reports Q1 revenues of $159 million, 269 percent ROI for advertisers
Yesterday, after the stock market’s close, Yelp reported Q1 revenue of nearly $159 million, which beat financial analyst consensus...

Foursquare Introduces “Attribution” To Measure Offline Results
Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and...

Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an...

5 Yelp Facts Business Owners Should Know (But Most Don’t)
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial...

Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016
Due to a coding glitch at PR Newswire, Yelp’s Q4 and full year 2015 results were released early, before the market’s close. The company...

Expand Your Search Presence With External Sites
Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social...
























