The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.
By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click-to-call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics and breathe new life into your mobile search campaigns.
Download this step-by-step guide from Invoca to learn how to:
Capture key caller data.
Use this data to optimize your campaigns, bidding and targeting strategy.
Find new areas of opportunity.
Visit Digital Marketing Depot to download “How to Increase Calls from Paid Search: 10 Guaranteed Tactics.”
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