
Marketing Technologists Are The Secret Weapon Of Conversion Optimization
I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and...

How To Design Analytics Dashboards From Google Webmaster Tools Data
SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

How To Design Analytics Dashboards From Google Webmaster Tools Data
SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

Bottlenose Launches “Nerve Center” An Enterprise Trend Intelligence & Discovery Too
last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time...

Bottlenose Launches “Nerve Center” An Enterprise Trend Intelligence & Discovery Too
last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time...

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream
few tactical maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis &...

Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream
few tactical maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis &...

The Secret Source Of Power For Future Marketers
I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

The Secret Source Of Power For Future Marketers
I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

How Users Can Get Access To Pinterest Analytics For A Website
Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being...

How Users Can Get Access To Pinterest Analytics For A Website
Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being...

Google Analytics Intros New Access Controls
Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics...

Google Analytics Intros New Access Controls
Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics...

Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local
This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local....

Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local
This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local....
























