Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

Visitors will spend a finite amount of time on your website. What you do with that time determines whether you convert them to customers...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and...

Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and...

When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics...

When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics...

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business...

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

Analytics tools are great for collecting data that’s easy to measure, and visualising it in beautiful charts. Sadly, this usually leaves...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...