I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and...

I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time...

last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

few tactical  maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis &...

few tactical  maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis &...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being...

Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being...

Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics...

Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics...

Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local....

This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local....