Audience Modeling & Customer Lifetime Value 101
Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...
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Audience Modeling & Customer Lifetime Value 101
Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...
Identifying Customer Lifetime Value Trends In AdWords
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...
Identifying Customer Lifetime Value Trends In AdWords
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...
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