In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...

Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now....

The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing...

Like Germany’s national soccer team, Twitter entered the 2014 World Cup with the highest of expectations. Germany, extremely talented but...

Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s biggest...

Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos...

After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed:...

Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was in perfect...

Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your...

It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand...

It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident —...

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5...

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner...

The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and...

The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has...

ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list...

Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s iOS app now...

McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for....

Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be called water-cooler conversation, are both...