Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now.
Released on May 22 of this year in anticipation of the World Cup games, Shakira’s “La La La” video has become the most shared ad ever according to video metrics company Unruly, beating Volkswagen’s “The Force” ad by 2,811 shares.
“Music videos are by far the most shared type of content,” said Unruly COO and co-founder Sarah Wood, “It’s no surprise that brands are now blurring the lines between traditional ads and music videos in order to get themselves seen and heard on social.”
Earning 5,375,756 social shares, Shakira’s “La La La” has gained more traction in the two months since its release than the three years “The Force” has had to earn its 5,372,945 shares.
Shakira’s “La La La” with 5,375,756 shares:
Volkswagen’s “The Force” with 5,372,945 shares:
Produced in conjunction with Activia Yogurt brand and the non-profit World Food Programme, Unruly claimed Shakira’s video was, “…the most successful example of a brand capitalizing on the growing trend of ‘trackvertising’, where a brand and musical artist co-release a video which is both a musical track and advertisement.”
Unruly accounted the video’s social success on its pop star’s popularity, noting Shakira is the first person to reach 100 million Facebook likes. The company created the following graph to show how the video’s peak sharing times aligned with related news stories:
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