How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
Super Deluxe has used its own tech to make Facebook Live streams, like “Punch-A-Nazi!,” more interactive for live viewers. Posting...
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Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
As Snapchat, and now Facebook, Instagram, Twitter and other platforms have popularized vertical video, demand for vertical video ad...
Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
As Snapchat, and now Facebook, Instagram, Twitter and other platforms have popularized vertical video, demand for vertical video ad...
Innovid teams with Tapad to target video ads at users across devices
Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership...
Innovid teams with Tapad to target video ads at users across devices
Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership...
Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety.com, France’s DailyMotion, a video platform mirroring YouTube, is planning a major relaunch in June...
Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety.com, France’s DailyMotion, a video platform mirroring YouTube, is planning a major relaunch in June...
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with...
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with...
Twitter’s latest ad format turns Periscope hearts into branded ones
Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...
Twitter’s latest ad format turns Periscope hearts into branded ones
Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...
Facebook changes some measurements for Pages’ organic videos
If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...
Facebook changes some measurements for Pages’ organic videos
If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...
Twitter adds 3rd-party measurement for viewability & audience verification
rvlsoft / Shutterstock.com Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and...
Twitter adds 3rd-party measurement for viewability & audience verification
rvlsoft / Shutterstock.com Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and...
Sticky now tracks eyes and emotions to guide your ad campaign
What Sticky’s software sees through panel members’ webcams. Brands can now get a Sticky AdVantage over their competitors, thanks to a new...
Sticky now tracks eyes and emotions to guide your ad campaign
What Sticky’s software sees through panel members’ webcams. Brands can now get a Sticky AdVantage over their competitors, thanks to a new...
YouTube channels must now hit 10K views to start earning ad revenue
Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...
YouTube channels must now hit 10K views to start earning ad revenue
Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...
YouTube TV premieres in five markets, including LA, NY, SF
A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people...
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