Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad.
This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me.
He noted that advertisers will now be able to retarget a potential customer across devices, deliver the most effective sequence of ads across devices and provide a related experience as users move from device to device.
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