
Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile
released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of...

The Value Of Social To TV
For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we...

The Value Of Social To TV
For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we...

Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)
As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the...

Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)
As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the...

Twitter Advertisers Can Now Schedule Promoted & Organic Tweets
launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad...

Twitter Advertisers Can Now Schedule Promoted & Organic Tweets
launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad...

New @EventParrot Twitter Experiment Delivers Breaking News Via Direct Message
The experiment is simple: Anyone that follows the @EventParrot account will start to get breaking news delivered via direct messages. It...

New @EventParrot Twitter Experiment Delivers Breaking News Via Direct Message
The experiment is simple: Anyone that follows the @EventParrot account will start to get breaking news delivered via direct messages. It...

Nielsen Launches Twitter TV Ratings, Potentially A Key Social Metric For Advertisers
a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the...

Nielsen Launches Twitter TV Ratings, Potentially A Key Social Metric For Advertisers
a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the...

Twitter: No Current Plans To Put Ads On Vine, #Music Apps
Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and the mention of ads (which I’ll...

Twitter: No Current Plans To Put Ads On Vine, #Music Apps
Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and the mention of ads (which I’ll...

Twitter’s S-1 Highlights Strength Of Mobile, International Advertising Opportunities
Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and...

Twitter’s S-1 Highlights Strength Of Mobile, International Advertising Opportunities
Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and...

Twitter Usage Numbers, From The IPO S-1
released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down...

Twitter Usage Numbers, From The IPO S-1
released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down...

Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR&#
This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social...

Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR&#
This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social...