Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t
Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If...
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Twitter Enables Ad Targeting Based On Mobile App Actions
Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience...
Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...
Twitter Expands Self-Service Ad Platform To Nordic Countries, Singapore & New Zealand
Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and...
Twitter’s Adam Bain On “Buy Now” Tweets: “What We Do Is Monetize Emotions
Twitter’s Adam Bain (left) at Web Summit, November 5, 2014. Adam Bain, Twitter’s President of Global Revenue, promised new advertising...
Twitter Touts Its Ability To Drive Holiday Sales
Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if...
Twitter Redesigns Twitter For Business Site
Twitter for Business website this week, updating the look and reorganizing the content of its hub for marketing instruction and...
A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers
You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more...
Twitter Gives Australian Small & Medium Businesses Self-Service Ad Access
Twitter today announced that its self-service ad platform is now available in Australia. The feature, targeted at small and medium...
Twitter Fine Tunes Controls For MoPub Native App Advertising
Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how...
Twitter’s Social TV Ratings Will Launch In The UK This Month
Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will...
Twitter Will Target Movie Fans With Ads
Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter....
New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID
Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted...
Twitter Expands Ads To 12 More Non-US Markets
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those...
New LeadSift Tool Lets Brands Target Ads On Twitter Using Demographic & Psychographic Data
According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing...
Twitter Flips Reporting, Claims 3% More Users Saw Ads In Q2 Than Initially Reported
During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter....
Twitter Realigns Its Ad Product To Meet Advertiser Goals With Objective-Based Campaigns
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Now, Twitter advertisers can organize their campaigns around specific marketing...
Twitter’s Growing Non-Core Users: Problem Or Opportunity?
Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’...
Twitter Pushes Advertising Support Via Mobile App Notifications
Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site,...
WPP Doubling Twitter Ad Spend This Year To $100 Million
WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell,...
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