Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t
Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If...
Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If...
Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience...
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...
Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and...
Twitter’s Adam Bain (left) at Web Summit, November 5, 2014. Adam Bain, Twitter’s President of Global Revenue, promised new advertising...
Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if...
Twitter for Business website this week, updating the look and reorganizing the content of its hub for marketing instruction and...
You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more...
Twitter today announced that its self-service ad platform is now available in Australia. The feature, targeted at small and medium...
Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how...
Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will...
Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter....
Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted...
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those...
According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing...
During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter....
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Now, Twitter advertisers can organize their campaigns around specific marketing...
Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’...
Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site,...
WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell,...