Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting.
According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups.
Segmenting consumers based on four different stages of the purchasing process – from brand awareness to post purchase – LeadSift says its new ad targeting tool helps brands create messaging based on where the consumer may be in the buying cycle.
One of the challenges with advertising on Twitter is the lack of ability to target customers by demographics and psychographic data because Twitter does not explicitly capture that information. Tukan Das, LeadSift CEO
LeadSift claims its AIM tool can track the entire buying journey of a consumer, from generation to fulfillment; analyze and filter more than 100 consumer attributes; and, target customers based on profiles, Tweets and network.
CEO Das went on to say one of LeadSift’s online retail clients has already experienced a 47 percent decrease in CPAs, combined with conversion numbers on par with Google ads.
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