It’s fascinating to watch Twitter evolve its direct message system into a marketing and engagement tool. The latest example of that is a...

released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of...

launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad...

a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the...

Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and the mention of ads (which I’ll...

Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and...

Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the...

Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks post short video replays on...

IPO announcement, Twitter CEO Dick Costolo has had to clarify that the company isn’t testing the sending of sponsored tweets via push...

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...

MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings...

Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were...

reporting that Twitter executives are meeting with a host of Wall Street firms to decide who will take it to the IPO prom. Apparently,...

announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales....

advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the...

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We’re fixing the problem now. — Twitter...

The beta appears to have been a quick success. Through the company’s partnership with Nielsen to measure second screen brand impact with...

Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on...

Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a...