Marketers Hate These Buzzwords, Which (Ahem) They Created
Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets,...
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Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]
In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of...
New Research: The Retargeting Barometer, 3rd Edition
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
Mobile Now 28 Percent Of Total Web Traffic — Report
Public Relations firm Walker Sands produces a quarterly index of mobile traffic to its clients’ websites. Yesterday the firm released new...
Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App
Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone...
Study: 50 Percent Of Insurance Seekers Start On Mobile Devices
Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile...
Yahoo #1 For Third Straight Month — comScore
named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully...
Product Picture-Taking Most Common In-Store Shopping Behavior In Germany, Spain, France, Italy &
Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during...
Chrome Browser Grows To 3 Percent On iOS
Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global...
Most Of Fortune 100 Don’t Live Up To Google’s Mobile Best Practices — Even Google
Some of the names on the list, created and complied by The Search Agency, are not surprising while others are. One of the surprises is...
IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total
released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest...
Thinking Inside The Boxplot
In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the...
Who Are The 15 Percent Of Adults Who Don’t Use The Internet?
new survey data from the Pew Research Center, 15 percent of US adults don’t use the Internet or email. If there are roughly 250 million...
Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing
The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures...
Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce
ChannelAdvisor’s August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show...
Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile...
Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore
That’s why it’s both interesting and curious that comScore has data showing the percentage of e-commerce transactions happening on...
ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q
comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail e-commerce sales with $49.8...
Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet....
Report: iPad Traffic Share Reaches New High
Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its...
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