
Study: Correlation Between Tweets And TV Ratings
However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV...

State Of The News Media: Everything In Decline But Digital
The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media”...

Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta
The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10%...

Instagram Reaches 100 Million Monthly Users
CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about Instagram’s growing community. He...

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be...

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands
The company has released a host of statistics from a study it did with Compete — one that will surely be music to a lot of advertisers’...

Facebook Vacation: 61 Percent Of Users Say They’ve Taken One
Pew survey on Facebook usage patterns leads me to want to coin a new term: “Facay” — for “Facebook vacation.” According to survey data...

Commercials Of The 2013 Super Bowl: Over 80% Had An Online Call To Action
Despite arguments that four million dollars are better spent online than on a Super Bowl commercial, there’s rarely an advertising...

The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%,
The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online,...

Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

SocialBakers Launches Tool To Show Local Facebook Page Fan Counts
The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been...

On Google+, Traditional Media Catching Up To Online News Sites
according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk...

Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)
latest report from Janrain. The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from...

Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total
Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad...

Infographic: The Year In Social Media, A 2012 Recap
What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying...

Thanks To Project Glass, Google Is Most Shared Video Brand Of 2012 [Report]
2012 Social Video Share Index. Google ranked seventh in the 2011 index, and Unruly Media credits this year’s jump to Google’s success...

Social Trumps Search On Smartphones But On Tablets Search Is King
Below are a selection of some recent data from several companies and research firms that add more color to the rapidly developing picture...

Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive
describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using...

Report: Majority Of Parents “Concerned” About Kids’ Online Privacy, Advertiser Dat
report from the Pew Internet & American Life Project finds that most US parents are concerned about their kids’ online privacy and also...
























