The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...

Not only did Apple rank No. 1 on YouTube’s list of top 10 ads last month, it also had a spot at No. 5 — “iPhone 7 and iPhone 7 Plus in...

ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...

UNILAD kept its lead for the second month in a row on Tubular’s top ten list of most watched video creators in August. Earning 2.9...

A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....

According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...

The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...

Since December of last year, BuzzFeed Tasty has been the No. 1 most-watched video creator across YouTube, Facebook, Vine and Instagram,...

The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...

Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...

Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....

This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators...

In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...

A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...

Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...

On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...

Nearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...

It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...

According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...