Fahad HOct 20, 20162 min readResearch: location a primary buying consideration for 43 percent of consumersThe consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...
Fahad HOct 11, 20161 min readTop 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spotsNot only did Apple rank No. 1 on YouTube’s list of top 10 ads last month, it also had a spot at No. 5 — “iPhone 7 and iPhone 7 Plus in...
Fahad HOct 6, 20162 min readReport: on average day, nearly 40 percent of searchers use only smartphonesouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Fahad HSep 19, 20161 min readTop 10 video creators in August: UNILAD keeps the lead with 2.9B video viewsUNILAD kept its lead for the second month in a row on Tubular’s top ten list of most watched video creators in August. Earning 2.9...
Fahad HSep 17, 20162 min readCan the app-retention crisis be addressed with personalized notifications?A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
Fahad HSep 17, 20162 min readNearly 85 percent of smartphone app time concentrated in top five apps — [report]Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Fahad HSep 5, 20162 min readReport: More than two-thirds of digital media time now mobile, apps 50 percentAccording to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Fahad HAug 26, 20162 min readThink smartphones are just about the bottom of the funnel? Think again.The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Fahad HAug 17, 20161 min readTop 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to UniladSince December of last year, BuzzFeed Tasty has been the No. 1 most-watched video creator across YouTube, Facebook, Vine and Instagram,...
Fahad HAug 5, 20162 min readJack In The Box wins the night and other insights from QSR foot traffic reportThe ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...
Fahad HJul 27, 20162 min readNot just for payments, mobile wallets an underused consumer channel — [survey]Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...
Fahad HJun 27, 20162 min readReport: TV time holds, but digital channels dominate for 18- to 49-year-oldsTraditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Fahad HJun 22, 20161 min readTop 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators...
Fahad HMay 31, 20162 min readReport: Ad blocking users more than double in a year to almost 420 million globallyIn August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Fahad HMay 27, 20162 min readAndroid users open 2x more notifications, but iOS users much faster to open — [Report]A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
Fahad HMay 23, 20163 min readStudy shows mobile users’ ad ambivalence, resistance to push notificationsLate last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Fahad HMay 12, 20161 min readAndroid grows its share vs. iOS, Windows in all major markets [Report]On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...
Fahad HMay 10, 20162 min readAlmost 10 years after the iPhone, marketers still not meeting mobile expectationsNearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Fahad HMay 5, 20162 min readReport: Engagement with branded content on mobile 63% higher vs. PCIt’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Fahad HMay 2, 20162 min readDigital video to become “as important as TV,” creative best practices emergingAccording to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...
