Research: location a primary buying consideration for 43 percent of consumers
The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...
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Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
Not only did Apple rank No. 1 on YouTube’s list of top 10 ads last month, it also had a spot at No. 5 — “iPhone 7 and iPhone 7 Plus in...
Report: on average day, nearly 40 percent of searchers use only smartphones
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views
UNILAD kept its lead for the second month in a row on Tubular’s top ten list of most watched video creators in August. Earning 2.9...
Can the app-retention crisis be addressed with personalized notifications?
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Report: More than two-thirds of digital media time now mobile, apps 50 percent
According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Think smartphones are just about the bottom of the funnel? Think again.
The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Top 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to Unilad
Since December of last year, BuzzFeed Tasty has been the No. 1 most-watched video creator across YouTube, Facebook, Vine and Instagram,...
Jack In The Box wins the night and other insights from QSR foot traffic report
The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...
Not just for payments, mobile wallets an underused consumer channel — [survey]
Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1
This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators...
Report: Ad blocking users more than double in a year to almost 420 million globally
In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Android users open 2x more notifications, but iOS users much faster to open — [Report]
A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
Study shows mobile users’ ad ambivalence, resistance to push notifications
Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Android grows its share vs. iOS, Windows in all major markets [Report]
On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Nearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Report: Engagement with branded content on mobile 63% higher vs. PC
It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Digital video to become “as important as TV,” creative best practices emerging
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...
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