Study: 60 Percent Of Adults Switch Screens During The Day
a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some...
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Survey: 87 Percent Want “Do Not Track” To Elude Marketers
There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...
Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales
A new “year in review” report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior...
Survey: Of Major Technologies, Social Media Is The Easiest To Give Up
Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of...
State-Level Usage Statistics: How They Can Be Leveraged
For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...
Report: 60 Percent Of Internet Access Is Mostly Mobile
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent...
E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android
US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4...
Nielsen: More Time On Internet Through Smartphones Than PCs
Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobi
Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw...
Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December
Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social...
Study: What Makes You Click On A Headline?
The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click...
Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Deal
New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within...
Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still
More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse...
Google’s Share Of Social Logins Hits Highest Level In Q4 Since 2010
Google continues to be an increasingly popular choice when it comes to social logins, and Q4 of 2013 was its best single quarter since...
Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week
online retailers experienced a 30 percent increase in traffic volume on the Monday preceding Black Friday this year, compared to the...
Mobile Activity On Xmas Eve 24 Pct. Higher Than Black Friday
an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday...
Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]
Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according...
Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads
The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...
Facebook Most Used Mobile App, Google App 10th
CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data,...
ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating...
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