Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according to Nielsen’s look at the top digital brands of the year, just published today.
The data covers U.S. desktop web traffic from January through October of this year.
For Google, that average monthly audience is a six percent drop from 2012.
Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic — down 16 percent from 2012. And Yahoo, the same: third overall at about 130 million average visitors per month, but down nine percent from the previous year. As you can see below, all of Nielsen’s top 10 most visited websites saw desktop traffic fall in 2013.
Nielsen separates YouTube and Google here, and also separates Microsoft from MSN/Windows Live/Bing. Combing those would make Google an even stronger No. 1, and put Microsoft in second ahead of Facebook.
Top Video Sites Of 2013
Speaking of YouTube, its stranglehold on video doesn’t appear to have loosened at all in 2013.
According to Nielsen’s traffic estimates, it was the most popular video site with almost 3.5 times the traffic of the No. 2 site, VEVO, which I believe is an advertising partner of YouTube’s. And, much like the image above, all 10 video sites also saw a drop on desktop traffic in 2013.
Neither chart is all that surprising, but they clearly speak to the bigger trend of consumer web activity moving from desktop to mobile.
The above is just some of the year-end data that Nielsen published today. For more, see Greg Sterling’s article, Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10.
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