Fahad HApr 10, 20141 min readIAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doublesreleased its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year...
Fahad HApr 9, 20143 min read3 Tips to Get Your Affiliate Network Working For YouTimes are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...
Fahad HMar 31, 20141 min readAdvertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoYPaid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...
Fahad HMar 26, 20142 min readKey Data From Pew’s “State Of News Media” ReportState of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to...
Fahad HMar 20, 20142 min readStudy: Only 20% Of CMOs Use Social Media For Customer EngagementIBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as...
Fahad HMar 6, 20142 min readSurvey: 87 Percent Want “Do Not Track” To Elude MarketersThere’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...
Fahad HFeb 27, 20142 min readSurvey: Of Major Technologies, Social Media Is The Easiest To Give UpBased on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of...
Fahad HFeb 26, 20143 min readYou Can Love Your Marketing Data, Just Don’t Fall Under Its SpellI admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that...
Fahad HFeb 10, 20141 min readSocial Networks Generate Least Loyalty In 2014 Brand Keys SurveyFacebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the...
Fahad HFeb 4, 20141 min readInfographic: Facebook’s 10th Birthday, Key Milestones To The AnniversaryTen years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard...
Fahad HJan 29, 20142 min readSurvey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data BudgetsConducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...
Fahad HJan 28, 20142 min readMoz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO PayMarketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of...
Fahad HJan 27, 20142 min readOnline Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [NieNielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Fahad HJan 17, 20142 min readHyper-Local Opportunity: 100 Billion Monthly Ad Impressionssold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of...
Fahad HJan 8, 20142 min readState Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities InExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...
Fahad HDec 16, 20132 min readGoogle Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according...
Fahad HDec 11, 20131 min readTwitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To WorkTwitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best...
Fahad HNov 6, 20131 min readMarketers Hate These Buzzwords, Which (Ahem) They CreatedMarketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets,...
Fahad HNov 6, 20131 min readSocial Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of...
Fahad HNov 4, 20132 min read85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...
