released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...

State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to...

IBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as...

There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...

Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of...

I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that...

Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the...

Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard...

Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...

Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of...

Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...

sold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of...

ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...

Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according...

Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best...

Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets,...

In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...