Fahad HJun 4, 20153 min readLess Than 1/3 Of The World’s Top CMOs Are Active On TwitterIn an attempt to find which of the world’s biggest brands have a CMO presence on the social network, we researched Interbrand’s Top 100...
Fahad HJun 3, 20151 min readReport: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest CulThe holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into...
Fahad HMay 27, 20152 min readApple Takes Bite Out Of Google – Ranks No. 1 On BrandZ’s List Of Top 100 Most Valuable GOn the success of iPhone 6, Apple has reclaimed its position as the world’s most valuable brand according to BrandZ’s list of the top 100...
Fahad HMay 11, 20151 min readSocial Business Software Market Expected To Reach $37 Billion By 2019Marketing vendors offering social business software — things like social media management tools and marketing automation tools — are...
Fahad HApr 29, 20152 min readSurvey: Millennials Want In-Store Mobile Payments, Not Human CashiersAccording to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter...
Fahad HApr 23, 20152 min readMicrosoft Surprises With FY15 Q3 Earnings BeatMicrosoft announced solid third-quarter fiscal results Thursday, coming out ahead of analyst expectations. Analysts had expected a somber...
Fahad HApr 23, 20151 min readOnline Retailers Planning To Move Martech To The Cloud [Survey]More than half of online retailers say they’re planning to move their e-commerce hosting to the cloud in 2015, and at least 40 percent...
Fahad HApr 9, 20152 min readLess Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...
Fahad HMar 31, 20152 min readIs Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The GradeWhile marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...
Fahad HMar 16, 20151 min read89 Percent Of Companies Using Content Marketing Say It Works [Survey]Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing...
Fahad HFeb 26, 20152 min readReport: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% LargerA recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in...
Fahad HFeb 13, 20151 min readAlmost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It WorksA majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and...
Fahad HJan 21, 20151 min readSocial Media Is The Least Popular Channel For Customer Service [Survey]Bloomua / Shutterstock.com Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will...
Fahad HJan 16, 20151 min read2014 Top 10 Best Perceived Brands: Amazon & YouTube Take The LeadThis is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...
Fahad HJan 6, 20152 min readSurvey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...
Fahad HDec 16, 20142 min readSurvey: Just A Third Of Digital Marketers Make Mobile A PriorityIn a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...
Fahad HDec 10, 20141 min readGoogle Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice AwardsThe job and career community website ranked the top 50 best places to work in the U.S., for both large companies (1,000 or more...
Fahad HNov 25, 20141 min readMajority In US Don’t Know What “Privacy Policy” Really MeansMost Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...
Fahad HNov 14, 20142 min readSurvey: 64 Percent Want Gov’t To Regulate Advertiser Data UseA few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...
Fahad HNov 7, 20142 min readForbes Ranks The Top 50 Most Influential CMOs Of 2014According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most...
