Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter
In an attempt to find which of the world’s biggest brands have a CMO presence on the social network, we researched Interbrand’s Top 100...
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Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Cul
The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into...
Apple Takes Bite Out Of Google – Ranks No. 1 On BrandZ’s List Of Top 100 Most Valuable G
On the success of iPhone 6, Apple has reclaimed its position as the world’s most valuable brand according to BrandZ’s list of the top 100...
Social Business Software Market Expected To Reach $37 Billion By 2019
Marketing vendors offering social business software — things like social media management tools and marketing automation tools — are...
Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers
According to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter...
Microsoft Surprises With FY15 Q3 Earnings Beat
Microsoft announced solid third-quarter fiscal results Thursday, coming out ahead of analyst expectations. Analysts had expected a somber...
Online Retailers Planning To Move Martech To The Cloud [Survey]
More than half of online retailers say they’re planning to move their e-commerce hosting to the cloud in 2015, and at least 40 percent...
Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...
Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade
While marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...
89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing...
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in...
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and...
Social Media Is The Least Popular Channel For Customer Service [Survey]
Bloomua / Shutterstock.com Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will...
2014 Top 10 Best Perceived Brands: Amazon & YouTube Take The Lead
This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...
Survey: Just A Third Of Digital Marketers Make Mobile A Priority
In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...
Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards
The job and career community website ranked the top 50 best places to work in the U.S., for both large companies (1,000 or more...
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...
Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...
Forbes Ranks The Top 50 Most Influential CMOs Of 2014
According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most...
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