For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new...

There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this...

For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or...

This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will eventually serve SMBs the same...

This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers;...

“B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends,...

Do any of these sound familiar? high client churn multiple tools and vendors are hard to manage marketing ROI is hard to measure clients...

how to quickly perform a citation audit and the free tool that helps you do it; how to identify the extent of your or your clients’...

Download this white paper from ReadyPulse to learn about the impact of a conversation with an influencer as it relates to the final...

By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them...

There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering...

Download Wayin’s Brand Marketers’ Guide to learn digital marketing strategies for overcoming top challenges like: understanding and...

Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is...

Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management...

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a...

Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile...

In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call...

Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best...

Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more...

According to Google, four out of five consumers use search engines to find their way to local stores. A recent survey found 78 percent of...