According to Google, four out of five consumers use search engines to find their way to local stores. A recent survey found 78 percent of on-the-go searches turn into offline purchases. Yet customers will have a hard time finding you if you don’t have a strong local strategy in place, and that means more than simply making sure your name, address and phone number are correct online.
In this white paper from Moz Local, local marketing expert David Mihm details how to address your fundamental local marketing needs in six simple steps. You’ll learn:
the foundational steps to reaching mobile customers;
the importance of location management in a mobile world;
key elements of the local search ecosystem and why you should care; and
quick tips for local marketing success across channels.
Visit Digital Marketing Depot to download Foundations of a Successful Local Marketing Strategy.
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