How the 15 top cross-channel campaign management providers stack up
This report shows how each provider measures up and helps B2C marketing professionals make the right choice. Visit Marketing Land’s...
top of page
Search
Harvard Business Review report: Using analytics to create customer value
The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value...
10 ways to make your marketing dashboard great
Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing...
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend...
Everything you need to know about predictive marketing analytics platforms
In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a...
How to launch your employee advocacy program
Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive...
Compare 16 leading local marketing automation tools
This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts,...
Are marketers missing the mark on mobile?
A recent study from Oracle, conducted in conjuction with Social Media Today, found that most marketers are comfortable with social...
It’s time to up your game on social media
Download this guide from Oracle to up your game on social media — become more aligned with your customers and followers and create a...
What is marketing automation?
The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right...
How to tie employee advocacy back to your goals and KPIs
And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even...
How do your webinars stack up?
Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar...
6 top content management systems compared
The white paper covers: why you need a CMS; comparison of the top six CMS platforms; and how to avoid failure during implementation....
Take the guesswork out of marketing automation technology
The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the...
“Webinars for Dummies” helps you create winning webinars
“Webinars for Dummies” from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through...
What is call intelligence, and why should you care?
In reality, the opposite has happened: the internet, combined with the rise of mobile devices, has created a telephonic boom. This white...
Deliver content your employees want to share
In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you...
Drive unified digital customer experiences with better technology strategies
This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery...
12 programmatic creative tactics for retail and retailer brands
This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the...
Moz shows you the faster way to find duplicate local business listings
This white paper from Moz will show you how to find duplicate pages quickly without resorting to manual processes. Visit Digital...
bottom of page