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Writer's pictureFahad H

Harvard Business Review report: Using analytics to create customer value


According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews:

  1. The competitive advantage of business analytics

  2. How demand analytics impacts company performance

  3. The drivers that create customer value

Visit Digital Marketing Depot to download your copy.

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