Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses.
The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.
This white paper from iContact reviews the basics of marketing automation. Visit Digital Marketing Depot to download.
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