While the majority of retailers are optimizing their PLAs for product or product group performance, segmenting for combinations of...

In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on...

If you’re using paid search but think your campaigns could perform better, this white paper from [24]7 explains how Predictive Search...

In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing...

If you are considering a social media management software platform, this guide will help you through the decision-making process....

From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take...

Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your...

This guide from BrightFunnel reviews the basics of ABM and provides a framework for how to thoroughly measure ABM in real, practical...

Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand,...

This guide from Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust...

Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in...

Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can...

tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists...

Marketing Automation is a clear need. How do you identify the solution that’s right for your organization? Download this checklist from...

Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of their revenue need to adopt a more...

This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing...

Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience;...

This white paper from Tune explains: how to differentiate yourself and stand out to publishers; what a fraud score it and why it’s...

This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts,...

the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your...