The pace at which new marketing technology vendors come to market makes technology selection processes extremely tough.
Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is to narrow choices down to just these vendors.
Read this white paper from TBSCG to find out why and how to use Gartner’s and Forrester’s reports more effectively for your business.
Visit Digital Marketing Depot to download this guide.
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