For most advertisers, the process for placing bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive Search Bidding.
If you’re using paid search but think your campaigns could perform better, this white paper from [24]7 explains how Predictive Search Bidding can give them a boost.
Visit Digital Marketing Depot to download your copy.
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