Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users
Twitter’s notifications tab on the Web is displaying analytic highlights for some verified users. At the top of the tab, only on the...
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Internet-wide Retargeting POWERED by Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...
For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.” No other...
Facebook Is Testing Tweaks In The Design For Brand Pages
Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have missed...
Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base
If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....
Snapchat Now Draws 4 Billion Video Views Daily
360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...
4 Components Of The Best Social Media Campaigns
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
First Look: Facebook Starts Testing Immersive Mobile Ads
After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....
Cookie “Black Friday” Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...
FTC Settles With Gaming Network Accused Of Failing To Disclose Paid Endorsements
The US Federal Trade Commission has settled charges against video gaming site and multi-channel network Machinima for deceptive...
Twitter Ads Are Now Available Pretty Much Everywhere
Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that. The company announced that is...
Simply Measured Acquires Inside Social To Boost Case For Social ROI
Social analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics...
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
Google+ Still Kicking: Collections Now Available In The iOS App
For most of 2015, Google has been backing away from Google+. The Photo and Hangout apps were decoupled, and the “social layer” was...
With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...
Instagram Moves Beyond The Square & A Few Brands Test The Waters
Evan Lorne / Shutterstock.com It’s hip to be beyond square. Or something like that. Instagram, the visual social network with the...
Facebook Passes Milestone: 1 Billion Users In A Day
Were you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time,...
Facebook Signals That It Will Start Cracking Down On Video Piracy
Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some...
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...
Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #O
The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...
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