Twitter’s notifications tab on the Web is displaying analytic highlights for some verified users. At the top of the tab, only on the...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...

The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.”  No other...

Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have missed...

If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....

360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...

Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...

After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...

The US Federal Trade Commission has settled charges against video gaming site and multi-channel network Machinima for deceptive...

Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that. The company announced that is...

Social analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics...

Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...

For most of 2015, Google has been backing away from Google+. The Photo and Hangout apps were decoupled, and the “social layer” was...

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Evan Lorne / Shutterstock.com It’s hip to be beyond square. Or something like that. Instagram, the visual social network with the...

Were you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time,...

Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some...

McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...