In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion.
In mid-August, Facebook delivered with Website Clicks and Mobile App Install campaigns that can use Facebook to display ads in Instagram.
Facebook’s targeting capabilities + Instagram’s visual prowess = MARKETING GOLD.
With Christmas right around the corner (yes, it’s coming), and Black Friday being the Holy Grail of sales and profit, curating well-intentioned and viable cookie pools will make paid promotion a breeze.
Here’s how it’s done.
Create a website click campaign within Facebook, for Instagram placement.
Segment products or services by interests and behaviors, then send users to a customized landing page through Instagram’s CTA.
When you enter the Black Friday showdowns, come armed with perfectly pre-curated audience pools that hit your Instagram landing page and take advantage of cheaper CPCs.
Happy Marketing!
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