
3 ways to see the future with social media data
Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...

Why marketers should be paying attention to Twitch
Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...

Facebook Journalism Project aims to build stronger ties with news publishers
In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new...

Facebook will let Pages broadcast live videos from desktop web
If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On...

Twitter to shutter Dashboard, an app for businesses to manage accounts
Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all-in-one management suite for...

A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state...

Instagram will show ads to the 150 million people viewing Stories daily
Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily...

Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences
Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...

The importance of local authenticity
Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals....

Facebook’s mid-roll video ads will be limited to 15 seconds
Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the...

8 tips for jump-starting your social ads in 2017
This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...

Medium will eliminate its Promoted Stories ad product following layoffs
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut...

The state of direct response video on Facebook
Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of...

How to leverage influencers for SEO
Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...

9 ways to sell on social media
Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social...

Going viral: The top social media marketing columns of 2016
Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

Twitter overcharged video advertisers due to error in its Android app
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...

Should advertisers pressure Facebook to be audited?
If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...

Instagram launches stickers for stories, but advertisers are left out for now
Instagram stories has added some new flair to its product offering. Announced today, Instagram has added special functionality to its...
























