Fahad HJan 31, 20173 min readThe 3 challenges all social CMI professionals face (and how to overcome them)This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...
Fahad HJan 19, 20173 min readWhy influencer marketing trumps influencer advertising“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...
Fahad HJan 18, 201710 min readWhat I’ve learned from growing and unfollowing over 250,000 followers on TwitterUp until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...
Fahad HJan 17, 20173 min read3 ways to see the future with social media dataThink about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...
Fahad HJan 16, 20175 min readWhy marketers should be paying attention to TwitchRecently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...
Fahad HJan 11, 201712 min readA marketer’s guide to Facebook’s fake news problem and what is being done to fix itIn late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state...
Fahad HJan 5, 20173 min read8 tips for jump-starting your social ads in 2017This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...
Fahad HJan 4, 20173 min readThe state of direct response video on FacebookFacebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of...
Fahad HJan 4, 20173 min readHow to leverage influencers for SEOInfluencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...
Fahad HJan 3, 20178 min read9 ways to sell on social mediaStruggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social...
Fahad HDec 29, 20164 min readLinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’I very quickly noticed that my response is very different from “conventional wisdom.” When I hear others asked this question, I...
Fahad HDec 29, 20162 min readGoing viral: The top social media marketing columns of 2016Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...
Fahad HDec 22, 20164 min readShould advertisers pressure Facebook to be audited?If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...
Fahad HDec 19, 20163 min readOn brands, death and social mediachrisdorney / Shutterstock.com While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most...
Fahad HDec 15, 20163 min readWhy influencers are not programmaticaddressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...
Fahad HDec 13, 20162 min readIAB begins to address messaging segment with report, standards developmentMessaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...
Fahad HDec 12, 20162 min readReviews: The most ignored, most important part of your social media strategyIt’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review...
Fahad HDec 7, 20164 min read4 things that can go wrong in an influencer campaign (and how to fix them)influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be...
Fahad HDec 6, 20165 min read8 companies doing social media right and what marketers can learn from themHere are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...
Fahad HNov 22, 20161 min read3 next-level Yelp tricks for business ownersI’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve...
