The 3 challenges all social CMI professionals face (and how to overcome them)
This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...
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Why influencer marketing trumps influencer advertising
“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...
3 ways to see the future with social media data
Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...
Why marketers should be paying attention to Twitch
Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...
A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state...
8 tips for jump-starting your social ads in 2017
This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...
The state of direct response video on Facebook
Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of...
How to leverage influencers for SEO
Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...
9 ways to sell on social media
Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social...
LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
I very quickly noticed that my response is very different from “conventional wisdom.” When I hear others asked this question, I...
Going viral: The top social media marketing columns of 2016
Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...
Should advertisers pressure Facebook to be audited?
If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...
On brands, death and social media
chrisdorney / Shutterstock.com While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most...
Why influencers are not programmatic
addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...
IAB begins to address messaging segment with report, standards development
Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...
Reviews: The most ignored, most important part of your social media strategy
It’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review...
4 things that can go wrong in an influencer campaign (and how to fix them)
influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be...
8 companies doing social media right and what marketers can learn from them
Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...
3 next-level Yelp tricks for business owners
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve...
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