Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...

Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s...

Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year...

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team...

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well...

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...

A number of advertisers were met with errors in Facebook Ads Manager on Tuesday. This story has been updated. Now is not a good time for...

Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...