Rolling out in the coming weeks, and the images will be accessible from Facebook’s ad creation tool.  Advertisers will be able to search...

In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from...

Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...

announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales....

advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the...

study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased...

Unruly’s newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even...

The beta appears to have been a quick success. Through the company’s partnership with Nielsen to measure second screen brand impact with...

Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...

report last week highlighting how Nordstrom is using  popular Pinterest items as display promotions in a select number of stores, we...

It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company’s focus on content...

Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

Buying Fans As we covered earlier, and as first reported by the Washington Examiner, an audit of the US State Department’s Bureau of...

The discovery, first reported by the Washington Examiner, comes via an Inspector General’s office (IG) audit that examined the State...

The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as...

The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, rather than being tied...

ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on...

announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished...

Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a...

Image via shutterstock.com Social media policies aren’t typically the first things that come to mind when you’re developing a social...