Fahad HAug 22, 20131 min readFacebook Gives Advertisers Free Access To Shutterstock Images & Multiple Image UploaderRolling out in the coming weeks, and the images will be accessible from Facebook’s ad creation tool. Advertisers will be able to search...
Fahad HAug 21, 20134 min readDeeper Dive On A Facebook Marketing Case StudyIn last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from...
Fahad HAug 20, 20131 min readFacebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...
Fahad HAug 8, 20132 min readTwitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brandsannounced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales....
Fahad HJul 31, 20131 min readTwitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaignsadvertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the...
Fahad HJul 24, 20132 min readStudy: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levelsstudy of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased...
Fahad HJul 24, 20132 min readReport: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of SteelUnruly’s newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even...
Fahad HJul 23, 20131 min readTwitter TV Ad Targeting Now Live To National Television Advertisers In U.S.The beta appears to have been a quick success. Through the company’s partnership with Nielsen to measure second screen brand impact with...
Fahad HJul 22, 20131 min read73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarketeNearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...
Fahad HJul 9, 20132 min readNordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displaysreport last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we...
Fahad HJul 5, 20132 min readStudy: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing MonetizationIt is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company’s focus on content...
Fahad HJul 3, 20132 min read“Tailored Ads” Will Make Twitter Advertising More Personal, Enable RetargetingTwitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...
Fahad HJul 3, 20133 min readUS State Department: After Audit, We’ve Cut Our Facebook Spend By 90%Buying Fans As we covered earlier, and as first reported by the Washington Examiner, an audit of the US State Department’s Bureau of...
Fahad HJul 3, 20132 min readYour Tax Dollars At Work: State Department Spends $630,000 Buying Facebook FansThe discovery, first reported by the Washington Examiner, comes via an Inspector General’s office (IG) audit that examined the State...
Fahad HJun 28, 20131 min readFacebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & GroupsThe new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as...
Fahad HJun 26, 20131 min readFacebook Ads Manager Reports Update Gives Advertisers More ControlThe biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, rather than being tied...
Fahad HJun 21, 20131 min readGeo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Yearads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on...
Fahad HJun 17, 20131 min readFacebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisersannounced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished...
Fahad HJun 17, 20131 min readPublicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media CurationMass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a...
Fahad HJun 12, 20133 min read3 Reasons Why Social Media Policy Is More Important Than StrategyImage via shutterstock.com Social media policies aren’t typically the first things that come to mind when you’re developing a social...
